BY ERIC BENGSTON

Are you self-employed, or do work for a small or medium-sized business? Do you own a SmartPhone? Does your SmartPhone connect with your work e-mail? If not, Visenza has the affordable, easy solution that's scaled perfectly for your needs.

Small businesses, consultants, and consumers are purchasing SmartPhones in astonishing numbers. Research in Motion estimates that out of more than 14 million BlackBerry® users, 38% fall into the small-business category. Moreover, about 50% of new BlackBerry subscribers are non-enterprise customers, or those who don't work at large corporations or government agencies — if you're still reading, that probably describes you

For a few years now, corporations have offered wireless-synchronization technology for employees, but the technology has been out of reach, too complex, or too expensive for those of us who are freelanders, contractors, small businesses, or the self-employed. Until now.

Visenza, the first offering from parent company Wireless Sync Technology, LLC, is the only simple, packaged service that allows individuals, entrepreneurs, and small- and medium-sized businesses the freedom to instantly synchronize our computers and SmartPhones — anytime, anyplace. 

Visenza, roughly translated from the Italian language, embodies the spirit of it roots without wires. The Visenza-hosted service offers the flexibility to synchronize Microsoft® Outlook® and Entourage® information such as e-mail, calendar, contacts, notes, and tasks with no cords, connections, or buttons to press. It is the only simple, packaged solution on the market, and is available for BlackBerry, iPhone®, and Windows® Mobile® SmartPhones.

Easy set up, affordable pricing

Visenza is easily affordable for even the smallest business. At $24.95 for 1 GB of storage or $34.95 for 4 GB of storage the service includes Microsoft Outlook or Entourage, spam filtering, and wireless syncing for SmartPhones, and volume pricing is available for multiple users in a small business.

Visenza improves mobile communication for individuals as well as small- and medium-sized companies. These smaller orgainizations benefit from the same expansive service as large corporations that are using Microsoft Exchange®, including:

• Greater Freedom — Instant access to synchronized information anywhere there is a signal. Users no longer have to rely on traditional synchronization methods such as cords or other connections to keep contacts, calendars, and other data up to date.
• Increased Productivity — Instant synchronization eliminates time spent duplicating data on computers and SmartPhones, thereby increasing productivity by up to 250 hours per year.*
• Reliability — Visenza manages the complex wireless-synchronization process, including the management of spam filters, backups, and archives to make things simple for users. Users can also count on customer service and technical support agents to address any questions or concerns they have regarding the service. Visenza offers a simple solution for a complete connection package.
• Improved Connectivity — Instant access to critical business information enables unprecedented virtual office capabilities. Microsoft Outlook/Entourage updates automatically appear on users' SmartPhones when they are on the road, instantly giving them the information they need.

Using Visenza

In addition to the personal convenience of wireless e-mail synchronization, Visenza lets users share calendars, address books, and files with their associates or staff members. Synchronization of these functions can promote workplace efficiency. 

• Calendar — Today's workers rely on their computer-based calendars to navigate their work day. Sales team members, for example, are always on the road visiting with customers and prospects. When customers call the main office to reschedule appointments, the office administrative assistant can update the meeting on the appropriate calendar. Visenza syncs this update to the team member's SmartPhone, noting the reschedule in real-time and eliminating the need to reschedule by phone and enter the data in two places.  
• Contacts — Contacts are made at the airport, restaurants, business meetings — virtually anywhere. In these situations, people often exchange business cards that can easily be lost or misplaced. With Visenza, users can enter contacts into their SmartPhone. Once entered, the contacts automatically synchronize with users' existing contacts in Microsoft Outlook/Entourage, preventing the loss of a potential sales or customer lead.
• Notes — Notes make it possible for users to write memos throughout their day. For instance, if a real estate agent is viewing a property with a prospective buyer, she might take notes on her BlackBerry regarding the location, condition of the house and the buyer's reaction. Those notes are then wirelessly synced to her work computer so she can access them at the office. 
• Tasks — The tasks function, essentially a digital version of the To Do list, is particularly helpful when new activities are assigned to an employee off-site. Consider an advertising representative meeting with a client over dinner. The client asks the representative to contact someone the following morning or to conduct research on the client's behalf. The account representative can easily place this request on his SmartPhone task list and have the reminder at his computer when he comes into the office the next morning.

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